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1 低价PC 疯狂热卖 1998年全球PC市场增势强劲,全年全球PC交货8920万台,同比增长11.1％。而导致1998年全球PC市场旺盛的原因除了上网用户的迅速增加以及Pc销售进入新型零售渠道和网上交易,更主要的还是低价位PC市场不断扩大,促进了PC市场的繁荣。 低价PC是指1000美元以下的PC,1996年初全球半导体销售额开始呈下降趋势,到1998年全球半导体销售额只有1220亿美元,比1997年下降10.7％。再加上亚洲金融危机对半导体工业的沉重打击,以及各大电脑制造商产品积压过多,特别是采用过时芯片的电脑积压太多。于是为了刺激需求,世界最大的芯片制造商Intel公司宣布降价促销,便造成了1000美元以下的个人电脑成了1998年PC市场的主导产品。
1 low-priced PC crazy hot global PC market in 1998 strong growth, the global PC delivery 89.2 million units worldwide, an increase of 11.1%. The reasons leading to the global PC market in 1998 In addition to the rapid growth of Internet users and PC sales into new retail channels and online transactions, more importantly, the low-cost PC market continues to expand, boosting the PC market. Low-cost PC refers to the PC below $ 1000, global semiconductor sales began to decline in early 1996, the global semiconductor sales in 1998 was only 122 billion US dollars, down 10.7% over 1997. Coupled with the heavy blow to the semiconductor industry caused by the Asian financial crisis and the backlog of products from major computer manufacturers, the backlog of computers with outdated chips in particular is too much. So in order to stimulate demand, the world’s largest chip maker Intel announced the price cuts, resulting in less than $ 1,000 PC became the dominant PC market in 1998.