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在当今消费社会的语境下,视觉图像的生产和传播给人们的审美活动带来全新体验,“注意力经济”的流行意味着一种新的图像拜物教。从某种程度上说,过度的图像在不断地刺激人们视觉欲望的同时,也削弱了认知新鲜感,导致了审美疲劳和视觉缺失感,从而进一步追求视觉惊奇化。而高科技创造出来的图像更是把人们的视觉经验带入了虚拟现实的世界,如何超越浅层次的视觉快感,回归到“诗意地栖居”的美的境界中,在当下显得尤为重要。
In the context of consumer society today, the production and dissemination of visual images bring a brand new experience to people’s aesthetic activities. The prevalence of “attention economy” implies a new kind of image fetishism. To some extent, excessive images, while constantly stimulating people’s visual desires, also weaken the freshness of cognition, lead to the sense of aesthetic fatigue and visual loss, and further pursue visual arousal. The images created by high-tech bring the visual experience of people into the world of virtual reality. How to surpass the superficial visual pleasures and return to the aesthetic realm of “poetic dwelling” is particularly appealing to the present important.