乐百氏在上海的少儿酸奶市场上一直处于领导地位,寂寞得几乎没有竞争对手。这从遍布大街小巷的夫妻老婆店的柜台上,儿童酸奶一般只乐百氏一个品牌可见一斑。自95年开始,乐百氏酸奶在上海的销量虽然保持增长,但增势与全国市场的迅猛增长相比有较大差距。同期乐百氏的全国销量平均每年增 Robust has always been a leader in the juvenile yogurt market in Shanghai, and it has almost no competition. From the counters of the couple’s shop on the streets and alleys, children’s yoghurt is generally only one brand of Robust. Since the beginning of 1995, sales of Robust Yogurt in Shanghai have increased, but there is a big gap between the increase and the rapid growth in the national market. Over the same period, Robust’s national sales increase on average