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《女神的新衣》颠覆了电视内容制作与营销模式,颠覆了电商营销手段,颠覆了服装行业供应链,达到了节目方、商家、电商的共赢。作为国内首档明星跨界时尚真人秀节目,《女神的新衣》以“24小时制衣+T台秀+竞拍”等环节组成,极具话题性,此节目历时两年研发,创意和模式对于国内电视综艺娱乐节目的变革具有颠覆性的意义。
“The goddess’s new clothes” subverts the television content production and marketing model, subvert the e-commerce marketing tools, subvert the supply chain in the apparel industry, to achieve the program side, businesses, e-commerce win-win situation. As the first star star cross-border fashion reality show, “goddess’s new clothes” to “24 hours of clothing + T Taiwan show + auction ” and other links, very topic, this program lasted two years of research and development, creativity And mode for the domestic television variety entertainment program has a subversive change.