开启啤酒业品牌时代2008年将是中国啤酒行业变化比较大的一年。伴随国内宏观环境的影响,啤酒行业还将继续保持快速增长,但也面临着很多突出的挑战和机遇。巨大的变化来自于三个方面:一、2008年原材料价格大幅提高。受国际市场的影响,大麦、酒花等啤酒主要原材料的价格涨幅很大,使生产成本猛增;《劳动合同法》的执行,将使人工成本也相 Opening the era of beer brand 2008 will be a big change in China’s beer industry a year. With the impact of domestic macroeconomic environment, the beer industry will continue to maintain rapid growth, but it also faces many outstanding challenges and opportunities. Huge changes come from three aspects: First, in 2008 a substantial increase in raw material prices. Affected by the international market, the prices of main raw materials such as barley and hops have risen sharply, causing the production cost to soar. The implementation of the Labor Contract Law will make the labor cost too high