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没有任何预兆和警告，最近的一次危机又降临到任职不久的通用电气公司董事长兼首席执行官杰夫·伊梅尔特身上了。这次是源于季度利润报告。尽管伊梅尔特认为现在的经济是20年来他遇到的最艰难的时候，通用第一季度的纯利润仍然比去年同期增长了17％。但胜利很快溜走了。现在，股份跌了93％，伊梅尔特为鼓励士气，打电话给高级管理人员，后来又迅速在全公司范围内发了电子邮件，提醒员工通用电气在市场中的强势地位。
Without any warning or warning, the latest crisis came to Jeffrey Immelt, GE’s chairman and chief executive. This is from the quarterly profit report. Although Immelt thinks the current economy is the toughest of his time in 20 years, GM’s first-quarter net profits are still up 17% from a year earlier. But the victory slipped away quickly. Now, shares fell 93%, Immelt to encourage morale, call the senior management, and later quickly within the company e-mail to remind employees GE’s strong position in the market.