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激烈的竞争态势下,麦当劳提出了全球本土化的品牌目标,并且通过加快特许经营模式开拓市场,与此同时,发展具有中国文化特色的全新设计旗舰店。全球餐饮巨头麦当劳正在经历着业绩的疲软态势。其前不久发布的2014年第一季度财报显示,麦当劳第一季度的营收为67亿美元,比去年同期的66.1亿美元增长1%;净利润为12.05亿美元,比去年同期的12.70亿美元下滑5%。虽然,并未能找到
Under intense competition, McDonald’s has set its global localization target and has expanded its market by accelerating the franchising model. At the same time, it has developed a brand new design flagship store with Chinese culture. Global food giant McDonald’s is experiencing a weak performance. Its recently released first quarter 2014 results show that the first quarter of McDonald’s revenue of 6.7 billion US dollars, 6.61 billion US dollars over the same period last year an increase of 1%; net profit of 1.205 billion US dollars, 1.27 billion US dollars over the same period last year Down 5%. Although, did not find