当前,国内电视节目存在很多问题,例如说节目内容同质化、低俗化,节目制作粗滥,缺乏创造性等,各种类型的电视节目到底应该怎样进行创新,怎样突破自身的局限性成为受众喜爱的优秀节目,成为了当前电视节目制作人必须要深入研究的课题之一。本文通过对电视节目创新内涵的分析,结合笔者的实际工作经验,从四个方面入手提出了新时期下电视节目的创新策略。 At present, there are many problems with domestic television programs, such as the homogeneity and vulgarization of program contents, the lack of creativity in program production and so on. How to innovate various types of television programs in the end and how to break through their own limitations become the favorite of audiences Of the outstanding programs, has become the current television producer must study one of the topics. Based on the analysis of the connotation of TV program innovation and the author’s actual working experience, this paper puts forward the innovation strategy of TV program under the new era from four aspects.