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Transformation – Nonclassical Luxury
昂貴的价格、超大的房间、金碧辉煌的大堂、忙碌的前台和标准化的笑容，世民酒店对所有千篇一律的豪华酒店体验说“No”。它剔除冗余的服务和所有不必要的物品，从而为价格留下了空间，提供“触手可及的奢华”。“客户本身认为重要的都给他最好，这就是豪华。”世民酒店创办人及首席执行官拉顿·乍得哈（Rattan Chadha）分享了他的理念。酒店把目标客户称为“全球移动公民”（Mobile Citizen of the World）：独立、尊重不同文化、内心年轻，是探索者、专业人士和购物者。世民酒店观察到这些新时代的全球商旅客户，他们一方面希望有豪华的体验，另一方面又不想支付过于高昂的价格。酒店最大的特点在于为宾客创建融洽互动的社交场所。
Expensive price， super big room， splendid lobby， busy front desk and standardized smiles–citizenM hotel has said no to all these luxury hotel experience clichés. It takes away redundant service and unnecessary items， and makes room in price for providing affordable luxury. "Give the best of what the guests think is important， that is luxury." The founder and CEO of citizenM hotel Rattan Chadha shared his philosophy. The hotel calls their target clients the "Mobile Citizen of the World"， a group of people that are independent， have respect for different cultures， young at heart， and are explorers， professionals and shoppers at the same time. CitizenM has made observations of this group of modern global business travelers， and found out that， on the one hand， they wish to have the luxury experience， on the other hand， they do not want to pay for an overpriced room. The most significant feature of the hotel is to create a harmonious social networking environment for the guests.
昂貴的价格、超大的房间、金碧辉煌的大堂、忙碌的前台和标准化的笑容，世民酒店对所有千篇一律的豪华酒店体验说“No”。它剔除冗余的服务和所有不必要的物品，从而为价格留下了空间，提供“触手可及的奢华”。“客户本身认为重要的都给他最好，这就是豪华。”世民酒店创办人及首席执行官拉顿·乍得哈（Rattan Chadha）分享了他的理念。酒店把目标客户称为“全球移动公民”（Mobile Citizen of the World）：独立、尊重不同文化、内心年轻，是探索者、专业人士和购物者。世民酒店观察到这些新时代的全球商旅客户，他们一方面希望有豪华的体验，另一方面又不想支付过于高昂的价格。酒店最大的特点在于为宾客创建融洽互动的社交场所。
Expensive price， super big room， splendid lobby， busy front desk and standardized smiles–citizenM hotel has said no to all these luxury hotel experience clichés. It takes away redundant service and unnecessary items， and makes room in price for providing affordable luxury. "Give the best of what the guests think is important， that is luxury." The founder and CEO of citizenM hotel Rattan Chadha shared his philosophy. The hotel calls their target clients the "Mobile Citizen of the World"， a group of people that are independent， have respect for different cultures， young at heart， and are explorers， professionals and shoppers at the same time. CitizenM has made observations of this group of modern global business travelers， and found out that， on the one hand， they wish to have the luxury experience， on the other hand， they do not want to pay for an overpriced room. The most significant feature of the hotel is to create a harmonious social networking environment for the guests.