在高校开展创业教育,培养创新型人才,已成为当前高等教育改革和发展的迫切需要。地方高校是为社会提供人才的重要场所,所以校企合作不仅锻炼学生创新创业的能力,还方便了企业以一个低成本的、全新的视角探索商业经营模式。吉他市场在中国已经日渐成熟,经营模式也逐渐固化,想要在已有的体系中占得一席之地就必须打破常规。本文旨在从校企合作的视角下找出目前吉他经营存在的问题,并尝试提供解决方法。 Entrepreneurship education in colleges and universities and fostering innovative talents have become urgent needs for the reform and development of higher education. Local colleges and universities are important places for providing talents to society. Therefore, the cooperation between schools and enterprises not only exercises students’ ability to innovate and start a business, but also facilitates enterprises to explore commercial management modes from a low-cost and brand-new perspective. Guitar market in China has matured, business model has gradually solidified, you want to occupy a place in the existing system must break the routine. The purpose of this paper is to find out the problems existing in guitar management from the perspective of school-enterprise cooperation and try to provide solutions.