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制定合理的销售任务是企业的一项重要战略决策,其重要性在激励制度与跨部门流程之上。但是,很多企业一心想快速做大销售额,对于制定销售任务相当轻率,盲目奉行“压力产生动力,看看我能做多大”的销售方针,偏向定高额销售任务,这实际给企业带来很大的危害。这是企业管理层对企业自身定位不准的体现。制定销售任务决定了企业的所有成本预算,如销售人员定员、冬储采购、生产管理等,如果不能合理制定,则企业的运营成本会倍增,企业将处于亏损状态。如某公司制定某年销售任务2亿元的任务,那么,企业就会按2亿元的规模招聘销售人员
Setting a reasonable sales task is an important strategic decision for an enterprise, and its importance lies in the incentive system and the cross-departmental process. However, many companies are bent on quickly increasing their sales. They are quite reckless in developing their sales tasks. They are blindly pursuing the sales strategy of “putting pressure on the power and looking at how big I can.” Bring great harm. This is the management of the enterprise’s own positioning is not allowed to reflect the position. Set sales tasks determine the cost of all the business budget, such as sales staff, winter storage procurement, production management, if not properly developed, the operating costs of enterprises will be doubled, enterprises will be at a loss. If a company to develop a task of annual sales of 2 billion task, then the company will be 200 million yuan on the size of the recruitment of sales staff