随着科学技术的高速发展,二十一世纪已进入到了信息时代。新兴媒体的发展壮大势不可挡,文章对新兴媒体产生的背景分析以及其在中国的应用发展的概述,阐述了新兴媒体已成为社会公众获取传播信息的手段。以新兴社交媒体为例,阐述其在重大突发事件中担当的角色,突出社交媒体在信息传播过程中的重要性,以及“微博问政”的发展应当是政府部门予以关心注重的方向。 With the rapid development of science and technology, the 21st century has entered the information age. The emerging media is overwhelming. The background analysis of emerging media and the overview of its application development in China expounds the emerging media has become a means for the public to acquire and disseminate information. Taking emerging social media as an example, it expounds its role in major emergencies, highlights the importance of social media in the process of information dissemination, and the development of “microblogging to ask government” should be paid more attention by government departments direction.