论文部分内容阅读
“星期广播音乐会”(下称“星广会”)是上海音乐老品牌。32年来,其清新明快的音乐风格,独具魅力的音乐形式,为上海听众传递了温暖和音乐灵性。“星广会”一直探索和践行符合听众倾听习惯的传播方式。在数字化媒体时代,品牌需通过广告、营销活动、人际沟通、公共关系等多样化的传播方式以及多种传播媒介,才能吸引受众目标群体的关注,并最终形成消费行为。“星广会”在信息去中心化、碎片化的自媒体时代实现了音乐老品牌的信息突围,利用微信平台传播了音乐品牌的“时代新声”。
“Week Radio Concert ” (hereinafter referred to as “Star Canton ”) is an old music brand in Shanghai. For 32 years, its fresh and lively musical style and unique forms of music have provided warmth and musical spirituality to the Shanghai audience. “Star Canton ” has been to explore and practice in line with the listener listening habits of the media. In the era of digital media, brands need to attract the attention of target audiences and finally form consumer behavior through diversified media such as advertising, marketing activities, interpersonal communication and public relations as well as various media. “Star Canton ” in the information center, fragmented since the media age to achieve the breakthrough of the old music brand information, the use of the WeChat platform to spread the music brand “New Voice ”.