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7月17日,江苏无锡的王兴记有限公司、无锡市对外友好服务中心与日本株式会社三吉物流三方正式签署“正品王兴记日本连锁经营”协议,这意味着无锡百年老店正式走进日本。这将是无锡市第一家正式走出国门的老字号品牌。《协议》明确,王兴记以投资、技术、品牌等方式输出,连锁店的管理和推广则委托日本三吉物流。按照协议,由王兴记派代表和师傅赴日,进行店铺选址等一系列开业准备,11月末12月初左右,首个日本直营连锁店——正品王兴记相横原店将正式开业。
On July 17, Jiangsu Wuxi’s Wangxingji Co., Ltd., Wuxi Foreign Friendship Service Center and Japan’s Sanji Logistics officially signed the “Authentic Wang Hing Kee Japan Chain Store Operation” agreement, which means that Wuxi’s 100-year-old store officially entered Japan. This will be Wuxi’s first time-honored brand to go abroad. The “Agreement” makes it clear that Wang Xingji will export by investment, technology, brand, etc. Chain store management and promotion will entrust Japan Sanji Logistics. According to the agreement, Wang Xingji sent representatives and masters to Japan to conduct a series of opening preparations, including the site selection of stores. From the end of November to the beginning of December, the first Japanese direct-operated chain store, the authentic Wangxing Kee Yokobara shop, will officially open.