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有统计数据显示,超过70%的创业者都把网店作为创业的首选。对于不管是已经投资还是准备投资的人来说,钻石级网店都是一个令人向往的目标。可是,在“冲钻”过程中,要注意哪些问题呢?策略1不打低价牌事例:开张两个月就倒闭的服装店2010年3月,北京的小陈开了家服装网店。因为有朋友做外贸服装生意,在进货渠道和价格上能够提供一些保证,她便采取低价经营策略。开业第一周销售业绩还算不错,日均零售额达到600元,卖出服装10件左右;然而从第二周开始,顾客的点击率及成交量明显下降;
Statistics show that more than 70% of entrepreneurs use online shop as the first choice for starting a business. For people who are already investing or preparing to invest, Diamond Shop is a desirable goal. However, in the “drilling” process, what issues should pay attention to? Strategy 1 does not play low-priced card case: open two months to close the clothing store In March 2010, Beijing’s Xiaochen opened a clothing network shop. Because there are friends doing foreign trade clothing business, can provide some guarantees in the purchase channels and prices, she will adopt a low-cost business strategy. The sales performance in the first week of the business season was fairly good. The average daily retail sales amounted to 600 yuan, and 10 garments were sold. However, from the second week on, the customer’s click-through rate and trading volume decreased significantly.