本文对我国旅游商品包装的现状做出了分析,列举了不足之处且剖析了主要形成原因,随后提出了解决方法是将旅游商品的包装设计与文化性相结合,并从色彩、材料、图案三个方面进行了探讨,最后说明注重消费者的使用体验也是旅游商品包装设计不容忽视的一条设计准则。 This article analyzes the status quo of China’s tourism product packaging, lists the shortcomings and analyzes the main reasons for the formation, followed by the solution is to combine the packaging design of tourism products and culture, and from the color, material, pattern Three aspects were discussed, and finally shows that the emphasis on consumer experience is also a product of tourism product packaging design can not be ignored as a design guideline.