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目前,一些县级台站广播节目存在受众意识淡薄的问题,本文运用新闻学有关原理,对这类电台节目设置上忽视受众需求把握,欠缺受众素质分析,淡化受众群体性特征等具体问题作了分析,并从思想观念、现实问题、理论指导等方面探究了问题存在的根源。在此基础上,针对实际存在问题,从受众需求变化、智能特点、心里结构、群体性特征等角度,提出了建立科学的节目体系,设置宜于接受丰富多彩的节目形式,树立节目区位意识的设想及具体措施。
At present, some county-level station broadcast programs have the problem of low audience awareness. By using the principles of journalism, this article makes specific suggestions on ignoring the needs of the audience in such radio program settings, analyzing the lack of audience quality and diluting the audience’s sexual characteristics Analysis, and from the ideological concepts, practical problems, theoretical guidance and other aspects of the root causes of the existence of the problem. On this basis, in view of the actual problems, from the perspectives of changes in audience demands, intelligent features, mental structure and group characteristics, a scientific program system has been set up, which is suitable for accepting rich and varied program forms and establishing program location awareness Assumptions and specific measures.