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通过量本利分析法明确科技期刊的印刷量、成本、利润之间的关系,选择适合期刊出版经济分析的盈亏平衡模型,对期刊的出版经营进行经济评价。用实例进行分析,得出盈亏平衡分析在作为知识产品的科技期刊出版经营中不同于物质产品营销的切入点,确定科技期刊在当前经营状况的盈亏平衡点,使科技期刊出版者能够掌握出版项目的盈亏界限,准确了解期刊的经营现状并做出经营决策。
According to the quantity and profit analysis method, the relationship between the printing quantity, cost and profit of sci-tech periodicals was clarified, and the breakeven model suitable for economic analysis of periodical publication was chosen to evaluate the economic value of periodical publication management. By analyzing with the example, it is concluded that the breakeven analysis is different from the material product marketing in the publishing operation of the science and technology periodical as the knowledge product, and the profit and loss balance point of the periodical science and technology period is determined, which enables the periodical publisher to master the publishing project Profit and loss boundaries, accurate understanding of the business status of the periodical and make business decisions.