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随着中国电视内容生产领域竞争的加剧,为传播而生产的概念已渐被电视工作者认同,媒体传播策略成为内容生产者必须要考虑的要素。如何使传播意图充分实现,取得最大的传播效果?笔者结合《艺术人生》栏目做了一些初步的研究分析。一、节目编排策略《艺术人生》栏目自2000年开播以来已经邀请了100多位艺术家到节目中做客。节目展示了艺术家真实的艺术生活,折射出人生哲理,体现了“用艺术点亮生命,用情感温暖人心”的宗旨。
With the intensification of competition in the field of television content production in China, the concept of production for dissemination has gradually been recognized by television workers. The media communication strategy has become an essential factor for content producers. How to make the intention of communication fully realized and achieve the maximum communication effect? The author made some preliminary research and analysis with “Art Life”. First, the programming strategy “Art Life” section has been launched since 2000, has invited more than 100 artists to the program guest. The program shows the true artistic life of the artist, reflects the philosophy of life, and reflects the principle of “lighting life with art and warmth with emotion”.