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安徽第一地面媒体安徽影视频道十几年来一直坚持对频道包装不断创新。以2003年推出的频道卡通形象代言——小蚂哥为例,阐述影视频道包装创新的策略思路。
Anhui first terrestrial media Anhui TV channel more than a decade has been insisting on channel packaging innovation. Taking the endorsement of channel cartoon image introduced in 2003 as an example, this article elaborates the tactics of film and television channel packaging innovation.