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从2013到2014,在整个纺织行业的运行态势中,走出低谷、迎接春天已经成为大部分业内人士的真实感受。然而,行业回暖的过程绝非一蹴而就,对于我国的面料行业来说,亦是如此。在国内外市场大环境的影响下,在有限的市场需求和市场容量之下,面料企业如何拓展市场,占领更多的市场份额,已经不仅仅是企业生存发展的需要,更是企业壮大的需要。从大订单的走量到小订单的走样,从海外市场发展的拼搏到国内市场的开拓,从传统的线下经营到现如今的网络试水,一些有想法、求进步的面料企业都在根据自己的实际情况,进行着市场渠道的拓展。有句俗语说得好:条条大路通罗马。这句话引申过来,对于我国广大的面料企业来说,就是条条大路通市场。路况怎样,走走才知道。
From 2013 to 2014, out of the trough in the entire textile industry’s operation trend, the spring has become the real feeling of most people in the industry. However, the industry pick up process is by no means accomplished overnight, for the fabric industry in China, as well. In the domestic and international market under the influence of the environment, the limited market demand and market capacity, fabric enterprises how to expand the market, occupy more market share, has not only the needs of business survival and development, but also the needs of business growth . From large orders to take the order of small aliasing, from the development of the overseas market to the domestic market to develop, from the traditional line of business to now the network test the water, some ideas and progress of fabric enterprises are based on Own actual situation, carry on the market channel to expand. There is a saying goes: all roads lead to Rome. This sentence extended over, for the majority of fabric enterprises in our country, that is, all roads lead to the market. Traffic how, walk to know.