苹果公司在4年以前就为它的实体店布局注册了商标,近日苹果负责零售业务的前副总裁Ron Johnson在接受媒体采访的时候,对苹果第一家零售店的设计过程进行了分析。Johnson表示,他们当时首先做的是列出了一个单子,上面都是一些能够提高消费者体验的特色。Johnson称,单子上的概念都是跟常识相反的,这就是说如果你想创新,那就得释放想象力。 Apple Corp registered its trademark 4 years ago for its physical store layout. Recently, Ron Johnson, the former vice president of retail for Apple, told the media about the design of Apple’s first retail store. Johnson said the first thing they did at the time was to list a list of features that enhance the consumer experience. Johnson said the concepts on the list are all the opposite of common sense, which means that if you want to innovate, you have to release the imagination.