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北京故宫文化传播有限公司以故宫文化资源为依托,以“紫禁书院”为平台的经营模式,将清幽、宁静的环境布局,与中国传统士人旷达的精神追求融为一体。通过自主学习、合作学习、探究学习等相关活动来开展中国传统文化传播。书院将资源优势转变成市场优势,稳步推进公司文化产品的开发与营销,在全国进行推广,使之成为全国连锁经营的文化品牌。
Beijing Forbidden City Cultural Communications Limited to the Forbidden City cultural resources as the basis, “Purple Forbidden College ” as a platform for the business model, the quiet, quiet environment layout, and the unbridled spiritual pursuit of Chinese scholars blend. Through traditional learning, cooperative learning, inquiry learning and other related activities to carry forward the spread of Chinese traditional culture. College will be resource advantages into market advantages, and steadily promote the development and marketing of corporate culture products, promotion in the country, making it a national chain of cultural brand.