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如果仅仅是把上百块钱的花王买回来再80元卖出去,这个生意还需这么多有能力的人来做吗?单纯电商盈利效率低?“孩子王在开线下店之前就先开了线上商城,但是经营一段时间后,我们意识到从未来盈利的角度来讲,母婴电商的效率是低的。”孩子王CEO徐伟宏说。第一,母婴类目的客单价不是特别高,毛利率有限;第二,电商业务的订单遍布全国各地,地理位置上特别分散,未来电商业务的包装和配送成本只会逐步升高;第三,用户希望通过电商渠道销售的商品价格越来越低,同时希望配送越来越快。
If you just bought hundreds of dollars for the Kao 80 yuan and then sold out, the business needs so many capable people to do it? E-commerce simple profit inefficient? “The king of children in the open shop before We started the online store first, but after operating for a period of time, we realized that the efficiency of the mother-baby supplier was low in the future profit-taking point, ”said Xu Weihong, the king of children. First, the unit price of mother-baby items is not particularly high, and the gross profit margin is limited. Second, orders for e-commerce businesses are spread all over the country and are geographically dispersed. In the future, the packaging and distribution costs for e-commerce businesses will only increase gradually ; Third, users want to lower the price of goods sold through the channel of e-commerce, at the same time, hope to deliver faster and faster.