在电池市场,南孚当之无愧是电池业的民族领导品牌,它见证了80后、90后的成长,其“聚能环”、“一节更比六节强”的广告语更是深入人心。根据AC尼尔森调研表明,南孚已占有碱性电池80%的市场份额,数十倍于其他竞品,连续25年销量遥遥领先。而在泛娱乐化时代,高投入低收益的现象日益显著,以小博大,获得高传播性价比成了品牌营销的不 In the battery market, Nanfu deserved to be the national leader in the battery industry, which witnessed the growth after 80, 90, its “poly energy ring”, “a section more than six strong” slogan Is deeply rooted. According to AC Nielsen research shows that Nanfu has occupied 80% of alkaline batteries market share, several times the number of competing products for 25 consecutive years of sales ahead. In the era of pan-entertainment, high investment low-income phenomenon has become increasingly significant, small and big, access to high cost of communication has become a brand marketing