随着电视营销理念的逐渐确立,电视新闻工作者应该在坚持正确舆论导向的前提下,增强以受众为中心的传播理念,注重研究受众心理需求,尽可能地去满足这种需求,力争适销对路,提高电视节目的可视性与贴近性,达到最佳传播效果。 With the gradual establishment of the concept of television marketing, the television journalist should, in the premise of upholding the correct direction of public opinion, enhance the audience-centered communication concept, pay attention to the psychological needs of the audience, try to meet the demand as much as possible, and strive to be marketable Road, improve the visibility and proximity of television programs, to achieve the best dissemination of results.