《细节营销》不仅仅是一本书,而且是作者威廉姆·伯格斯教授多年来给中欧EMBA上课的课程讲义,其内容经过了上千的企业老总检验。记得上伯格斯的课时,大家都说市场营销的课不好上,因为每个人都认为自己已经懂了市场营销,特别是中国的市场营销。但是,四天的课程下来,无论是否同意 “Detail Marketing” is more than just a book. It is a lecture by Professor William Burgess over the years on the CEIBS EMBA course, which has been tested by thousands of business executives. Remember Burgers class, we all say that marketing class is not good, because everyone thinks they already understand marketing, especially in China’s marketing. However, the four-day course is down, with or without consent