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谈到广告,就不能不提到广告主、广告公司和媒介这三大支撑起广告业发展的关键角色。广告主是广告活动发起人和广告费的承担者,广告公司则负责为广告主提供广告创意制作方面的各种服务,而媒介要为广告的最终实现提供发布平台。其中广告主处在主导地位,广告公司和媒介都是为广告主服务。虽然各自提供服务的领域和方向不同,但是这种不平衡的三角关系就注定广告公司和媒介之间是不可能毫无争端和毫无芥
When it comes to advertising, we can not fail to mention that the three major players, advertisers and media, support the key role of the advertising industry. Advertisers are sponsors of advertising campaigns and advertisers. Ad agencies are responsible for providing advertisers with various services in creative production, while the media should provide a publishing platform for the final realization of advertisements. Advertisers in which dominance, advertising agencies and media services for advertisers. Although different areas and directions of service provision are provided, this unbalanced triangular relationship is destined to be undeniable between advertising agencies and the media.