网络营销课程作为一门营销课程,开在传统市场营销理论课程之后,是传统市场营销理论在网络环境中的应用,所以作者认为在网络营销的教学中,应该在兼顾营销理论学习的同时,应更加注重实践教学,培养学生的实际动手解决网络营销问题能力。 As a marketing course, the online marketing course, after the traditional marketing theory course, is the application of the traditional marketing theory in the network environment. Therefore, the author thinks that in the teaching of online marketing, we should take into account both the marketing theory and learning. Pay more attention to practical teaching and train students’ practical hands-on ability to solve Internet marketing problems.