传统媒体与新兴媒体融合发展践行一年多来,遇到了许多新的困难和矛盾。本文联系城市台新闻管理工作实际,对城市广电媒体在融合发展进程中出现的困难和矛盾进行了梳理和思考,指出了亟需补齐的发展短板,并对破解难题、补齐制度、内容、营销短板提出了务实措施。 The traditional media and emerging media have been practicing for more than a year since they were integrated and developed. They encountered many new difficulties and contradictions. In this paper, the author tries to sort out and think about the difficulties and contradictions in the process of integration and development of urban radio and television media, and points out the shortcomings of development which are urgently needed to be filled up, , Marketing shortcomings put forward pragmatic measures.