在卡地亚、伯爵、江诗丹顿等奢侈品扎堆的历峰集团,“上海滩”如一叶扁舟,当风暴来临的时候,虽多次转型,但似乎还没有找准自己的方向13年前,“上海滩”这个在外国人眼中“中国唯一的奢侈品牌”风光无限,这风光来自世界第二大奢侈品集团历峰的收购,而彼时“上海滩”仅仅创办6年。于是乎,中式服装奢侈品牌“上海滩”的发展,逐渐成为顶级品牌管理的经典案例,国际著名 In Richemont, Earl, Vacheron Constantin and other luxuries get together Richemont Group, “Shanghai Beach ” as a leaf boat, when the storm comes, although many transitions, but it seems that have not pinpointed their own direction 13 years ago, “Shanghai Beach” in the eyes of foreigners “China’s only luxury brand ” scenery, the scenery from the world’s second-largest luxury goods group Richemont acquisition, and then “Shanghai Beach ” just founded six years . Ever since, the Chinese-style luxury clothing brand “Shanghai Beach ” development, has gradually become the classic case of top brand management, internationally renowned