最近,随着“新媒体思维”、“互联网思维”、“互联网精神”这类新词汇的口耳相传,传统媒体人对新媒体的认识似乎有了一个飞跃——传统媒体与新媒体的差距不在技术的差距,而在观念与思维落差。我国电视新闻作为主流媒体公信力的集中体现,以及在“制播分离”潮流下的未被分离出去的最后高地,如今在基于互联网的新“舆论场”的冲击下,因自身的故步自封和认识偏差而面临崩塌。“东莞扫黄”报道浓墨重彩、不遗余力,却饱受非议和调侃;“昆明爆恐”事件举世震惊,相关报道却隔靴搔痒、寥寥带过;“马航失联”牵动国人心,然各大主流媒体却言 Recently, with the new words such as “new media thinking”, “internet thinking” and “internet spirit”, the traditional media people seem to have a leap in understanding of new media - the traditional The gap between media and new media is not the technical gap, but the concept and thinking gap. As the concentrated expression of the credibility of the mainstream media and the undimmed separation in the current trend of “system of broadcasting and broadcasting”, China’s television news now under the impact of the new “media field” based on the internet, Gambling and understanding of deviation and facing collapse. “Dongguan sweeping the yellow ” coverage hard-packed, spared no effort, but subjected to criticism and ridicule; “Kunming burst fear ” incident shocked the world, the relevant reports but after another itch, with only a handful; “MAS lost” affect the hearts of the people, The major mainstream media have said