通常我们卖的商品或服务对于消费者而言应该是比较确定的,比如,你在网上下单买一部手机,你事先知道是什么品牌、什么型号、什么配置、什么价格,当它送到时你会按照这些预知条件来检查商品,都对的才支付,不对的会进行交涉。在商业交易过程中,各个接触点,视觉(网页、产品单页)、触觉(体验点/店)、与最终的使用(入手后),组成了一个完整的用户体验,这其中商品的一致性与确定性,一直是维护用户体验的一个重要元素。不确定性通常被认为会在这个用户接触点闭环中导致不好的用户体验。但有没有不确定性的反例?也就是说,商品的不确定性能够为用户带 Usually we sell goods or services for consumers should be more certain, for example, you buy a mobile phone online orders, you know in advance what brand, what model, what configuration, what price when it is sent When you will follow these preconditions to check the goods, are right to pay, wrong will negotiate. In the course of business transactions, various touchpoints, visuals (web pages, product pages), tactile (experience points / stores), and final use (after the start) form a complete user experience in which product consistency With certainty, it has always been an important element in maintaining the user experience. Uncertainty is generally thought to result in a poor user experience in the closed loop of this user contact. But there is no adverse counterexample? In other words, the uncertainty of the product for the user with