世界观察研究所最近出版了一本有关世界状况的新书,其中认为入类,对环境的关心将推动新的工业革命,全球经济将发生显著变化。工业发达国家的企业开始着手“绿色营销”战略,以迎合各方面对环境与日具增的关切。所谓绿色营销是指以产品对环境的影响作为重心的市场营销手段。或以环境问题作为促进基础而展开的营销实践。它所采取的措施包括:设计和开发有益于生态的产品企业在选择商品的设计和生产技术时,应考虑尽量减少其不利于环境的因素,因此,在挑选原材料和制作工艺中,能够减少或消除对环保的负面影响,即企业在生产初始阶段就解决基本的环境问题,如节能、污染及物资 The Worldwatch Institute recently published a new book on the state of the world, in which it considers that inclusion and environmental concerns will promote a new industrial revolution and that the global economy will undergo significant changes. Enterprises in industrialized countries are beginning to embark on the strategy of “green marketing” to cater for the increasing concern of the environment and the environment from all quarters. The so-called green marketing refers to the impact of products on the environment as a marketing tool. Or use of environmental issues as a basis for promoting the marketing practice. The measures it takes include: Designing and developing eco-friendly products Businesses should consider minimizing their environmentally unfriendly factors in their choice of product design and production technologies so that in the selection of raw materials and manufacturing processes they can reduce or Eliminate the negative impact on the environment, that is, enterprises solve basic environmental problems in the initial stage of production, such as energy saving, pollution and materials