市场营销是企业的灵魂,对其发展有着举足轻重的作用。为实现企业的长期稳定发展,需要立足全局,制定可长期实行的市场营销策略和目标。在新经济时代背景下,市场营销不能再像传统市场营销那样仅仅停留在销售层面,需要我们不断调整、不断创新,改进传统模式,使其满足当前市场经济发展的需要。基于此,本文详细阐述了传统经济与新经济时代市场营销的相关点,为新经济时代市场营销的发展提供了许多行之有效的策略,以期有效促进现代社会经济的长足发展。 Marketing is the soul of an enterprise and plays a decisive role in its development. In order to realize long-term and steady development of enterprises, we need to base ourselves on the overall situation to formulate marketing strategies and targets that can be implemented for a long time. In the context of the new economy, marketing can no longer stop at the sales level just like the traditional marketing. It requires us to constantly adjust and innovate to improve the traditional mode to meet the needs of the current market economy. Based on this, this paper elaborates the related points between traditional economy and marketing in the new economy era, and provides many effective strategies for the marketing development in the new economy era in order to effectively promote the rapid development of modern society and economy.