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轻工总会专家认为,农村市场既是国产家电产品现实的重要市场,更是最具发展潜力的市场。 我国12亿人口,农村占了78％,随着农村经济的发展,农民生活水平的提高,近年来,农村市场活跃程度不低于城市,其增长速度达20％。1996年农村消费品零售额已达10000亿元,目前大多数农村对家电产品的需求处于消费成长期。据调查,在未来3年
The experts from the China National Light Industry Council believe that the rural market is not only an important market for domestic home appliance products, but also the market with the most potential for development. China’s 1.2 billion people and rural areas account for 78%. With the development of the rural economy and the improvement of the living standards of farmers, in recent years, the rural market activity has not been lower than that of cities, and its growth rate has reached 20%. In 1996, the retail sales of consumer goods in rural areas reached 100 billion yuan. At present, the demand for home appliances in most rural areas is in the consumption growth period. According to the survey, in the next 3 years