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大学生作为一个特殊群体,移动新媒体的快速发展中表现出其特有的消费特征和消费问题。在传统媒体下高校消费教育问题还没根除的环境下,高校消费教育又面临着更大的挑战。本文意图通过分析移动新媒体对大学生消费特点的影响和高校消费教育面临的新挑战,从而提出高校实施消费教育的对策,以期对高校消费教育研究起到补充作用。
As a special group of college students, the rapid development of mobile new media shows its unique consumption characteristics and consumption problems. Under the circumstances that the issue of consumer education in colleges and universities has not been eradicated under the traditional media, consumer education in colleges and universities is facing more challenges. This paper intends to analyze the impact of mobile new media on college students’ consumption characteristics and the new challenges faced by consumer education in colleges and universities, and puts forward some countermeasures to implement consumer education in colleges and universities in the hope of complementing consumer education research in colleges and universities.