“大众传媒是国家形象塑造的工具与载体。”①媒体传递的信息不仅影响着一国民众对于本国形象的感性认知,还能影响到国外媒体和公众对该国形象的整体判断。从这个意义上说,大众传媒在国家形象的塑造与传播中起着决定性的作用。尤其是在应对重大突发事件的危急时刻,国家主流媒体的传播表现更能直观地反映出一个国家的整体形象。 “The mass media is the tool and carrier for shaping the country’s image.” ① The information conveyed by the media not only affects the perceptual knowledge of a country’s people about its own image, but also affects the overall judgment of the foreign media and the public on the country’s image. In this sense, the mass media plays a decisive role in shaping and spreading the national image. Especially in the critical moment of dealing with major emergencies, the performance of the mainstream media in the country can more directly and intuitively reflect the overall image of a country.