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通过问卷调查和《体育事业统计年报》所获资料 ,对浙江省体委系统运动设施的社会类指标 (运动人数、观众人数 )和经济类指标 (门票收入、租用收入、广告收入 )的动态发展状况进行了统计分析。研究结果表明 :体育馆、体育场和灯光球场社会效能高于其它类型的运动设施 ;运动设施服务社会的经济收益主要来源于门票收入和租用收入 ;广告类收入具有明显的随机性特征。浙江省不同经济发展水平的地区运动设施的经济效能呈现明显的“梯度特征”,其差异有快速拉大的趋势
Through the questionnaire survey and the data obtained from the Statistical Report on Sports Utilities, this paper analyzes the dynamic development status of social indicators (number of sports people and spectators) and economic indicators (ticket sales, rental income, advertising revenue) of the system sports facilities in Zhejiang Province. Conducted a statistical analysis. The results show that the social efficiency of stadiums, stadiums and lightball courts is higher than that of other types of sports facilities. The economic benefits of sports facilities for society mainly come from ticket sales and rental incomes. Advertising incomes have obvious random characteristics. The economic efficiency of sports facilities in different levels of economic development in Zhejiang Province shows obvious “gradient characteristics”, with the difference of which has the trend of rapid expansion