论文部分内容阅读
这几年,当业内人士在谈论商业地产项目(特别是零售类商业地产项目)时,大多数人会谈及住宅调控之后商业地产的爆炸式发展和越来越严重的同质化竞争,也会提及体验式商业、差异化定位或者上海的K11(日均人流最约3万人)、北京的芳草地(日均人流量约1.5万人)等特殊项目如何绝地突围,在红海中另辟蹊径;而谈及成功商业地产项目时,常规的购物中心项目如深圳万象城(2013年营业额61亿)、北京颐堤港、广州天河城(2013年营业额58亿)、浦东嘉里城,商业街区
In recent years, when people in the industry are talking about commercial real estate projects (especially retail commercial real estate projects), most people will talk about the explosive development of commercial real estate after residential regulation and the increasingly serious homogenization of competition. Mentioning experiential business, differentiated positioning or special projects such as Shanghai’s K11 (average daily flow of about 30,000) and Beijing’s fragrant grassland (average daily flow of about 15,000) broke through in the Red Sea, When it comes to successful commercial real estate projects, conventional shopping mall projects such as Shenzhen Vientiane City (with a turnover of 6.1 billion in 2013), Beijing Indigo Harbor, Guangzhou Tee Mall (with a turnover of 5.8 billion in 2013), Kerry City in Pudong, commercial Block