近年来,自主品牌的产品,无论从设计上,还是从自身品质上,都有着长足的进步,今天我们体验的这两款车便是其中最出色的产品。从他们身上,我们能清楚的感觉到,如此努力下去,自主品牌必将崛起。近年来,自主品牌真正将视线转移到汽车设计上。吉利汽车在201 1年聘请了沃尔沃前设计总监彼得·霍布里,长安汽车在今年聘请了BMW前设计总监克里斯·班戈。外国知名设计师的加入,无疑会让自主品牌的设计,从理念上出现颠覆性的改观。在十几年前,绝大多数自主品牌还都处于闭门造车的阶段,当时所有自主品牌都不愿意在设计上付出太多的成本,并且因为没有足够的品牌意识,所以每一辆车都是聘请不同的设计公司进行独立的设计,这致使每一辆车都没有足够明显的辨识度,对品牌的影 In recent years, independent brand products, both from the design, or from their own quality, have made great progress, today we experience these two cars is one of the best products. From them, we can clearly feel that with such efforts, our own brands will surely rise. In recent years, independent brands really shift their attention to the automotive design. Geely hired Peter Hobbury, a former Volvo design director, in 2011. Changan Motors hired former BMW design director Chris Bangor this year. The addition of well-known foreign designers will undoubtedly make its own brand design, from the concept of subversive changes. More than a dozen years ago, the vast majority of self-owned brands were still behind closed doors, when all of their own brands were reluctant to pay too much for their designs and because they did not have enough brand awareness, every car was hired Different design companies to conduct an independent design, which led to each car is not enough clear recognition of the brand’s shadow