进入新世纪,经济全球化的趋向、商业广播电视的有力竞争、数字技术的强劲发展,向全世界公共广播电视提出了一个时代性的共同话题:公共广播电视的路应如何走?为适应新经济时代的需求和信息社会的变化,许多公营广播电视机构正在从技术传输模式、内容传播模式和财政来源模式等方面进行一场深入和意义深远的改革,由单一媒体转向多媒体,由单向传播转向双向传播、个性化传播,由单一财源转向多元财源。英国作为第一个建立公营广播电视的国家,当前正在这条改革的道路上进行引人瞩目的探索。 In the new century, the trend of economic globalization, the powerful competition of commercial radio and television and the strong development of digital technology have brought a common topic of the times to the public radio and television in the world: How should the public radio and television should go? In order to adapt to the new The needs of the economic age and the changes of the information society, many public broadcasters are conducting an in-depth and far-reaching reform from the aspects of technology transmission mode, content transmission mode and financial source mode, from single media to multimedia and from one-way communication Turn to two-way communication, personalized communication, from a single source of income to diversify sources of income. As the first country to establish public radio and television in the United Kingdom, the United Kingdom is currently making remarkable explorations on this reform road.