传播技术的发展改变了传媒格局,传统媒体遭遇危机。如何“突围”重新出发?是地市级传统媒体不得不面对的课题。本文结合江苏连云港媒体现状,从信息采集、内容生成与分发等方面,分享地市级传统媒体“线上线下”突围实践,分析其效果有限原因,提出改变刻板印象、安稳人心等策略。 The development of communication technology has changed the media landscape and the traditional media has experienced a crisis. How “break through” “re-start ” is the subject of the municipal traditional media have to face. Based on the current situation of media in Lianyungang, Jiangsu Province, this paper analyzes the reasons for the limited effect of traditional media “online and offline” in terms of information collection, content generation and distribution, and proposes strategies to change stereotypes and stabilize people’s mind.