人类社会进入二十世纪九十年代以来,世界呈现出一种前所未有的变动和分解,商业经营也同样发生着变化。在营销者看来,过去正确并一直被营销大师们所大力倡导的营销方法、营销技术已经不能适用于现在,快速发展的是数据库营销方法的推陈出新和大力实践,以及在此基础上形成了一整套与顾客沟通交流的新的方式。 Since the advent of human society in the 1990s, the world has witnessed an unprecedented change and decomposition, and business operations have also undergone the same changes. In the view of marketers, the marketing methods and marketing techniques which were correct and have been vigorously advocated by the marketing masters in the past have not been applicable to the rapid development of the new and vigorous practice of database marketing methods, and on the basis of this Set of new ways to communicate with customers.