自上个世纪台湾媒体解禁以来,电视业作为一个产业获得了长足的发展,占据着这个地区媒介市场广告额的37%,成为第一大媒体,比排在第二位的报纸18%的市场份额高出2倍还多①。其中,电视剧市场占据着较大的市场份额。与中国其他省市、地区一样,在继承中国传统文化的同时,近年来台湾地区电视观众收视偏好也逐步形成了一些特色,形成了地方性的竞争格局。 Since the media was lifted in Taiwan in the last century, the TV industry has made great strides as an industry, accounting for 37% of the advertising in the media market in the region, becoming the largest media and 18% of the second largest newspapers Share more than 2 times more than ①. Among them, the television drama market occupies a larger market share. Like other provinces, cities and regions in China, while inheriting Chinese traditional culture, television viewing preference in Taiwan has also gradually formed some characteristics and formed a local competitive landscape.