产品再定位谋略,就是不仅能有效地延长产品的生命周期,而且能为产品的生产和销售再造辉煌的经营谋略。任何产品都有其生命周期。而生命周期的结束,意味着该产品退出市场时刻的到来,这时企业不得不面临风险极大的新产品开发工作。产品再定位就是在原定位的基础上,再赋予该产品以新的意象,以更新的消费观念,调整消费思维取向。对老产品的再定位,应当从这样几个方面去努力: Product re-positioning strategy is not only to effectively extend the product life cycle, but also to create a brilliant business strategy for product production and sales. Any product has its life cycle. The end of the life cycle means that the product has come out of the market. At this time, the company has to face the risk of new product development work. Product repositioning is based on the original positioning, and then given the product a new image, with the updated concept of consumption, adjusting the orientation of consumer thinking. Repositioning old products should be done in several ways: