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从实战角度分析,适合做O2O的行业至少要具备两个关键点:一是无法在线消费,能满足线下体验;二是在线支付决策成本低。O2O模式将商业可覆盖的目标行业和品类大大扩展,摆在O2O面前的是一个广阔而庞大的市场,目前的规模预测已在万亿元以上,这也是该模式的核心商业价值所在。由此,现实中诸如餐饮美食、休闲娱乐、酒店旅游、美容健身、医疗体检、汽车美容,甚至地产等行业,既能满足在线支付购买,又能提供线下消费体验,看似都可以成为覆盖的目标,但在目前的实际操作中却并非如
From an actual point of view, the industry that is suitable for O2O must have at least two key points: First, it cannot be consumed online, and it can meet offline experience. Second, the cost of online payment decisions is low. The O2O model greatly expands the target industries and categories that can be covered by commerce, and it is a broad and huge market before O2O. The current scale forecast is already over one trillion yuan, which is also the core business value of the model. As a result, in reality, industries such as food and beverage, leisure and entertainment, hotel travel, beauty and fitness, medical examination, automotive beauty, and even real estate can both satisfy online payment purchases and provide offline consumer experience. It seems that they can all become covered. The goal, but not in the current practice