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经济新常态背景下我国从高速发展的快速模式,逐步趋于稳定发展的路线。企业获取政策支持和资金支持的空间有所收缩,部分企业出现了紧缩经营的营销策略。这种情况并不利于企业长远发展,因此本文分析了经济新常态的特征表现,同时对营销问题予以诠释,提出企业市场营销战略的转型发展路径。旨在为现代企业的市场营销战略提供理论参考。
Under the new normal economic conditions, our country has gradually shifted from a rapid mode of rapid development to a stable development. Business space for policy support and financial support has shrunk, and some companies have tightened their marketing strategies. This situation is not conducive to the long-term development of enterprises, so this paper analyzes the characteristics of the new economic normal performance, marketing issues at the same time be interpreted, and put forward corporate marketing strategy transformation and development path. Aiming to provide a theoretical reference for the modern enterprise’s marketing strategy.