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中国广告协会户外广告委员会的成立,一方面促进行业和市场的规范,另一方面,维护会员的合法权益。整合全国资源,建立全国户外媒体沟通的平台及实现信息共享,为客户提供“一站式”的网络服务,推动行业交流,推广应用领域的前沿科技成果。制定行业标准,实现行业自律,维护户外广告行业的正当竞争秩序,同时保护广告主的利益,进而推动户外广告市场的健康稳定发展。
China Advertising Association Outdoor Advertising Committee was established, on the one hand promote the industry and the market norms, on the other hand, safeguard the legitimate rights and interests of members. Integrate national resources, establish a platform for outdoor media communication across the country and realize information sharing so as to provide customers with “one-stop” service and promote the exchange and promotion of cutting-edge scientific and technological achievements in the field of application. Formulate industry standards, achieve industry self-regulation and maintain the legitimate competition order of the outdoor advertising industry while protecting the interests of advertisers and promoting the healthy and stable development of the outdoor advertising market.