当今,“文化软实力”日益成为世界各国关注的对象。在中国,文化发展取得了较大的进步,但是与发达国家相比,还有很大的差距,在文化发展过程中也存在很多问题,所以提高我国文化软实力成为国家发展的一个重要目标。本文阐释了文化软实力的基本内涵,并简要分析了当前我国文化软实力发展存在的问题,进一步对提升文化软实力做了对策性的思考。 Today, “cultural soft power” has increasingly become the object of attention of all countries in the world. In China, great progress has been made in cultural development. However, compared with developed countries, there is still a long way to go. There are also many problems in the process of cultural development. Therefore, improving China’s cultural soft power has become an important goal of national development. This paper explains the basic connotation of cultural soft power and briefly analyzes the existing problems in the development of cultural soft power in our country. It also makes some countermeasures to enhance the soft power of culture.